Advertising Disclosure - Roof Expert Pro

Roof Expert Pro

Professional Roofing Solutions

Advertising Disclosure

Transparency in our advertising and partnerships

Last updated: January 2024

Our Commitment to Transparency

At Roof Expert Pro, we believe in complete transparency regarding our advertising practices and business relationships. This disclosure explains how we may receive compensation and how it affects our services and recommendations.

Advertising Relationships

Contractor Partnerships

We maintain partnerships with licensed roofing contractors across our service areas. These contractors may pay fees to participate in our network and be connected with eligible homeowners. This compensation helps us maintain our platform and provide free services to homeowners.

Third-Party Advertising

Our website may display advertisements from third-party companies. We may receive compensation when you click on these advertisements or make purchases through advertised links. These ads help support our free services to homeowners.

Affiliate Marketing

We may participate in affiliate marketing programs where we earn commissions for referring customers to partner companies. Any such relationships will be clearly disclosed when relevant to your interaction with our services.

Types of Compensation

Lead Generation Fees

Contractors may pay fees when we connect them with qualified homeowners

Advertising Revenue

Revenue from display advertisements and sponsored content on our website

Partnership Fees

Fees from strategic partnerships with service providers and vendors

Commission Payments

Commissions from successful referrals to partner companies

Editorial Independence

Our commitment to you: While we may receive compensation from various sources, this does not influence our editorial content, recommendations, or the eligibility criteria for our homeowner assistance program.

  • All contractors in our network must meet strict licensing and insurance requirements
  • Eligibility criteria are based on program requirements, not compensation levels
  • We maintain quality standards regardless of financial relationships
  • Customer satisfaction and service quality remain our top priorities

FTC Compliance

We comply with Federal Trade Commission (FTC) guidelines regarding advertising disclosures and endorsements. In accordance with FTC requirements:

Clear Disclosures

We clearly identify sponsored content and paid partnerships

Honest Advertising

All advertising claims are truthful and substantiated

Material Connections

We disclose any material connections with recommended services

Consumer Protection

We prioritize consumer interests in all our practices

Your Rights as a Consumer

As a consumer using our services, you have the right to:

  • Know about our financial relationships
  • Receive unbiased service recommendations
  • Access our services without additional cost
  • Report concerns about our practices
  • Choose your preferred contractor
  • Opt out of marketing communications

Questions About Our Advertising Practices?

If you have questions about our advertising relationships or this disclosure, please contact us:

advertising@roofexpertpro.com
Compliance Department, Roof Expert Pro